Opening: Tuesday 4 September 2018 at 19h
The exhibition lasts from 4th until 15th September

This is an intimate story of a photographer.
The magic transfer of emulsion from Polaroid to paper.
Deconstruction of photography.


Braca Nadeždić was born in 1968 in Belgrade. He became one of the leading photographers of his generation. He worked for a large number of clients, marketing and creative agencies such as FullHouse Ogilvy, Nova Communications, SVA, Grafix, C.I.B.B, Spectra, (Ogilvy & Mather, Belgrade), Gray, Idea Plus DDBO, SMJWT, EuroRSCG …

The Braca had two solo photographic exhibitions in Belgrade and Podgorica and participated in more than 40 group exhibitions all over the world.

He worked professionally with many rock stars, fashion designers and radio editors and photographic illustrations for the Serbian magazines Grazia, Elle, Harpers Bazaar, Maxim and Playboy. He also worked for Financial Times, Air France magazine, XtraSports, Worldonline, Bild am Sontag, L’Oreal Paris …