Andrej has been doing fashion for a long time, while Maja is an architect. How did you two both create DIORALOP?

Maja: We met quite by chance, at the wedding. Andrea had her self-brand at the time, and I was doing jewelry and painting Polaroid. We started to hang out, and Andrej liked my photos and experiments and suggested that we try to get them printed on fabric.

Andreja: Then we realized that we have similar aesthetics, to compliment ourselves well and decided to start DIORALOP together.

How your work progressed from the beginning to the present?

Andreja: We started exhibiting on fashion weekdays in Croatia, followed by the region. We have begun publishing very quickly and foreign media, and we decided to redirect energy, money and time to the outside of the market, so we started exhibiting in Paris and London on Sundays of fashion each season.

Maja: Vigorously, certainly. Every day we learn something new, and we are grateful for every little thing.

Tell us more about the prints you create?

Maja: It’s just the prints DIORALOP is unique. The prints made by spilling chemicals from Polaroid photos. By exposing them to different temperatures, there are various color shades and patterns, we realized that the whole process is unique and has many possibilities inexhaustible, and we have completely appropriated it and started developing and experimenting.

What are you currently fascinated about and how does this reflect your design?

Andreja: We have always been fascinated by manual work, and we are trying to incorporate it into the design as much as possible. Recently, we just made a capsule collection that dedicates a manual connection. We apply the ends of various colors to different fabrics, we combine different textures and create new collages. It is this kind of work that is long lasting and painful, but the results are impressive.

What feedback did you receive for the latest capsule collection?

Maja: This work and effort invested in every single piece felt, and people appreciate it. The time was seen, but also the love that invests in creation that all the reactions are very positive and stimulating.

What would be the biggest lesson you learned from the moment you started the label?

Andreja: Of course, the biggest lesson was that if it completed with love and passion, it never went unnoticed. It is meant not to fall into the fashion industry machinery and should violate the rules as much as possible.

How to balance creatively with the commercial?

Maja: We always offer commercial pieces that are accessible to people and very wearable, such as t-shirts or toys, and thus finance some more demanding parts. Though, most of the most demanding ones are the first sale.

How do you see yourself in 5 years?

Andreja: It’s hard to tell me where to see each other, but I certainly know that this brand will grow as it used to be.

Dunja Jovanovic