Following success in the London, French, and US markets and participating in the world-famous multi-branded actions such as Opening Ceremony and MK2UK, the Croatian brand DIORALOP will present the local scene within the Jubilee 40th Belgrade Fashion Week at the fashion-multimedia exhibition in the organization of the Project O3ONE in cooperation with online SAMPLE platform. The opening of the exhibition will hold on Friday, October 28 at 9 pm in the new gallery PROZOR.
Following the gallery space, the exhibition will be divided into three parts: sculptural presentation of clothes, video presentations – presentation of short fashion films and finally – a pop-up action in which limited clothing items will be made especially for this occasion. The whole event will complement the music of Strahinja Beganovic, behind the name HETEM.
The event supported by KAŠ beer + Red Bull energy drink
Behind the name, DIORALOP is Andreja Bistricic graduated from the Academy of Textile and Technology in Zagreb. She completed her postgraduate studies at the Central St. Martins College, then worked at the Alexander McQueen studio and Maja Merlic, graduated from the Academy of Architecture in Zagreb, and besides fashion, the interior design is currently working. Inspired by the subculture and Polaroid by the photographs of Maja and Andreja, they produce prints that are then digitally published in the United Kingdom. These patterns put the DIORALOP label among the first in the region, which addresses the audience and offers something authentic by modifying textiles and a particular type of printing.
PROZOR is located in Ulica Koče Popovića 9 in Belgrade, and in its premises, it is possible to present exhibitions of various characters – video production, applied and fine arts, performances, performing arts, mini concerts, as well as providing support to renowned brands. Number 3 in the title stands as a symbol for those three concepts – it is an exhibition showroom, a shop of artwork and creative items for the house, and finally – a unique web platform for art promotion.